Right now, higher education institutions are involved in a constant battle to attract students and retain students. And the job is getting tougher each year, as each institute tries to meet rising expectations from digitally-savvy students.
In this report we explore how customer relationship management (CRM) can overcome many of the most pressing challenges, and explore why – to date – a CRM strategy has fallen short. Crucially, the report outlines a roadmap for future success.
Inside the report:
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