Predict Customer Needs, Personalise Engagement, and Close Deals Faster with AI

Many organisations collect vast amounts of customer data but struggle to turn it into real-time insight and action. In this expert-on-demand session, Crimson's Chief Technology Officer, Oliver Sinclair, demonstrates how AI and agentic automation transform disconnected systems into intelligent, automated customer journeys that drive measurable revenue growth.

Using a realistic enterprise scenario, you will see how organisations move beyond dashboards into autonomous decision-making that accelerates lead generation, qualification, and conversion.

In this session, you will discover:

Real-Time 360 Degree Customer Insight
Learn how structured and unstructured data is unified in Microsoft Dynamics 365 Customer Insights to create a complete view of prospects and customers.

AI-Powered Segmentation and Journeys
See how marketers use natural language with Microsoft Copilot to build audience segments and automated nurture journeys.

Personalised Outreach at Scale
Watch how AI generates targeted email content and success stories, saving time while improving relevance and engagement.

Agentic Sales Qualification
Discover how autonomous AI agents evaluate leads within Dynamics 365 Sales before transferring them to human sellers.

Proven Commercial Impact
Achieve 15 to 20 percent higher conversion rates and 30 percent faster time to first contact.