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"Is your organisation falling behind? Here's what's on the minds of top digital leaders now"

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The Digital Leadership Report Pulse Survey was created to provide a mid-year update to our annual Digital Leadership Report (DLR) which was last published in November 2023.

The Pulse Survey was undertaken in May 2024 and captures the views of 322 digital leaders on key factors that may have changed in the last six months.

The key themes include

  • Budget Sentiment: How are the economic headwinds impacting technology budgets and IT hiring? 

  • Board Priorities: Are IT leaders prioritising top or bottom line? Discover the key area of investment in the report.

  • Gen AI: Almost three-quarters of organisations have deployed GenAI to at least some extent to their employees, and one in five have deployed it enterprise-wide. Read more about the impact of Gen AI initiatives in the report.

  • The Birth of the Chief AI Officer: In the future one in ten organisations will have a CAIO, but how many organisations have already appointed one?

  • Hybrid Working: Hybrid working is now common in most organisations, but how many days have organisations settled on, and does the number of days in the office affect talent attraction?

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Unlock IT leader insight

"This Pulse Survey paints a picture of great change, often in difficult circumstances. But it also paints a picture of opportunity, new technologies and new markets to pursue. For the digital leader, the next 12 months presents a unique opportunity to increase impact in their organisation. Few roles touch so many important moving parts. We have said this before on Digital Leadership Reports, but it doesn’t make it less true: it has never been a more exciting time to be a digital leader. Our next Digital Leadership Report will be published in early 2025."

- Bev White, CEO at Nash Squared

36%

plan to increase their tech headcount in the next 12 months.

43%

of digital leaders expect to increase tech budgets.

16% 

have increased the number of in-office days. 

20%

of tech leaders have deployed Gen AI enterprise-wide.